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MUSIC & ALZHEIMER'S

How Music Helps the Brain Remember

Our Apple Music playlists are built to support people living with Alzheimer's. Here's why music matters.

Provides a full brain workout

Activates multiple brain networks at once, keeping neural pathways flexible.

Creates backup neural connections

Builds cognitive reserve, helping the brain find alternative pathways around damaged areas.

Targets Alzheimer's directly

Bypasses damaged cognitive zones because musical memory is stored in a resilient region of the brain that Alzheimer's attacks last.

Unlocks deep memories

Playing familiar songs from an individual's youth (ages 10 to 30) triggers powerful autobiographical recall and restores a sense of personal identity.

Reduces brain-aging stress

Lowers cortisol and releases dopamine to protect brain cells from stress-induced damage.

Fights depression and isolation

Boosts mood and reduces the severe agitation or behavioral symptoms frequently caused by Alzheimer's.

What types of music?

Any kind of music! Whether it be the smooth rhythmic sound of jazz or soul to the rough gritty tone of rock and metal. It's truly dependent on the person's personal taste and history.

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