October Preview:

Hello to all Reminiscers!

In October, our team took Project Reminisce from an idea to a fully functioning public health campaign. Instead of just passing out flyers, we wanted to give our community a way to actively contribute to medical research.

Here is exactly what we poured our time into this month:

Launching a Citizen Science Platform

We kicked off October by building an interactive research hub on Zooniverse. We sourced a massive clinical dataset of 6,130 brain MRI scans from Kaggle, covering everything from healthy brains to those experiencing mild cognitive impairment and advanced dementia. On October 4th, we uploaded 1,460 of those scan subjects and mapped out a simple, step-by-step workflow so everyday volunteers could log on, look at real data patterns, and help classify cell structures. To make sure our science was airtight, we also spent hours deep in neurological research, studying exactly how preclinical Alzheimer's alters the brain at a cellular level.

Spreading Awareness & Going Viral

To get people involved, we launched our official campaign spaces on Instagram and LinkedIn. We didn't just want to post basic stats; we wanted to create meaningful professional and social conversations. On October 22nd, our LinkedIn launch completely blew up—expanding our campaign footprint to 354 gross impressions across 167 professional members, triggering an 11% algorithmic breakout beyond our own networks. By the end of the month, we were actively writing articles for Medium and interacting daily with users online to drive traffic back to our main mission.

Combining Music, Science, and Web Design

We wanted to give people actionable tools they could use in their daily lives to protect their brains. On October 29th, we built and launched curated brain-health playlists on Spotify and Apple Music. We backed this up with neurological studies showing that the right kind of auditory stimulation can actually reduce the risk of Alzheimer's by up to 40%. That same day, we pulled everything together by spending 5 hours designing our core website, setting up our target demographics, and building our community intake forms.

Getting Organized as a Team

None of this would have been possible without strong teamwork. Early in the month, we held a massive alignment meeting to divide and conquer. We split our chapter into dedicated Technical, Creative, and Outreach teams, ran a baseline test to audit our first 15 live scan classifications, and kept ourselves on track with regular huddles throughout the month to review our portfolio goals.